Since 2016, we've been shaking up the traditional fine jewelry industry by offering ethical and sustainable fine jewelry pieces, and a transparent, inclusive, and pressure-free shopping experience.

We're on a mission to create a new jewelry culture where accountability, transparency, and respect are at the forefront of the creation process that meet the highest standards of quality and beauty at an affordable price.

With social responsibility as our driving force, we offer innovative alternatives to ethical consumers looking for fine jewelry that aligns with their values.

"Hi! I'm Amelie. I was born in Quebec City, Canada, am an avid traveler and a lover of life, and a global citizen. I believe that each decision we make impacts the world to some degree, and I'm a firm supporter of mindful consumption and responsible choices.

I began my career in the jewelry world a bit "by accident", but I knew right from the start that it was a world where I wanted to make a difference.

Armed with an undeniable passion (read: stubbornness) and a thirst for knowledge, I began learning the ropes Of the trade through a mix Of hands-on experience, mentorship, and quality education.

After graduating from the Gemological Institute of America (GIA) as an Applied Jewelry Professional, I completed the GIA diamonds and diamond grading program to become a graduate Diamond Grader. I spent several years working in traditional jewelry stores, grading and selling mined diamonds when I began to develop an underlying feeling, right there in my gut, that I could no longer be part of the socially and environmentally conflict-ridden practice of mining for gems.

I knew that there had to be more sustainable ways to love and treasure the beauty of diamonds, gemstones, and jewelry, without compromising the environment and its inhabitants.

I began to research new advances in diamond growing technologies and alternative options to mined diamonds. What I discovered was the beginning of a new era for diamonds and I was very inspired to be part Of it.

In 2016, I left my beloved Canada behind, traveled more than 4000 miles to Austin, Texas, and started from scratch. In November 2016, Identity Diamonds was born. Traditions CAN be improved Luxury CAN be sustainable. Diamonds CAN be sourced without conflict. Identity Diamonds is the actualization
of a very deep sense that we can all make a difference, one diamond at the time."