About Identity Diamonds

Since 2016, we've been shaking up the traditional fine jewelry industry by offering ethical and sustainable fine jewelry pieces, and a transparent, inclusive, and pressure-free shopping experience.

We're on a mission to create a new jewelry culture where accountability, transparency, and respect are at the forefront of the creation process that meet the highest standards of quality and beauty at an affordable price.

With social responsibility as our driving force, we offer innovative alternatives to ethical consumers looking for fine jewelry that aligns with their values.

Our Jewelry Pieces are

Crafted in the USA

Designed, cast, hand-set and hand-finished in the USA with lots of TLC


Crafted with 100% conflict-free lab-grown diamonds and gems, and ethically mined gemstones


Prioritizing responsibly sourced materials, including recycled precious metals and carbon neutral gems


High-quality, expertly crafted pieces at accessible prices, without ethical compromise.

Meet the founder

Hi! I'm Amelie, born in Quebec City, Canada. I'm an avid traveler, lover of life, and global citizen. I believe every decision impacts the world, and I'm a big proponent for mindful consumption and responsible choices.

I started my career in the jewelry world "by accident", but quickly realized it was where I wanted to make a difference. With passion for design and a thirst for knowledge, I learned the trade through hands-on experience, mentorship, and education. After graduating from the Gemological Institute of America (GIA) as an Applied Jewelry Professional, I completed the GIA diamonds and diamond grading program to become a graduate Diamond Grader.

Working in traditional jewelry stores, I felt uneasy about the socially opaque and environmentally questionnable practices of diamond mining. Determined to find more sustainable ways to enjoy diamonds and jewelry, I researched and developed a keen interest for diamond-growing technologies, and other alternatives to mined diamonds. Inspired and full of hopes and ideas, I moved to Austin, Texas, in 2016, where founded Identity Diamonds.

At Identity Diamonds, we believe traditions can be simultaneously honored and improved, luxury can be opulent and sustainable, and diamonds can be sourced without harm or conflict. Our mission is to create a jewelry shopping experience that aligns with those statements, and make a lasting difference, one diamond at a time.

Amelie Robitaille
Founder, Owner, Designer